So what kinds of idea seeds should you pick? Very simple, pick ideas people will find compelling enough to believe and are sticky enough that they will continue to believe them over time.
A fundamental principle in marketing to remember is that for better or for worse your customers believe things that aren’t true. Or put another way many of the things they believe to be true are true simply because they believe them ( when was the last time you personally double-checked the world is round and not flat ). The contrast between what you know is true and what you perceive is very similar to how optical illusions work. If the human mind believes something it becomes a fact and then we simply look for evidence to support our that belief. With this in mind, our goal then is really only to figure out if people will believe and remember your idea.
The resources in this section are going to intro you to the discipline of cognitive science where you’ll learn what ideas people are most likely to believe and the research behind why that’s so. You’ll also learn some of the science behind why certain ideas are remembered over others so that when you select yours they are also sticky. Click the resources button so that you can learn how to pick your idea seeds.
