Marketing and persuasion are all about communicating. It is the art of selling ideas, generating emotions and creating beliefs in the minds of others. Why do you ask? Well, very simple young grasshopper. A strong idea, a core belief,  a conviction all generate emotions, and emotions are the only things that drive actions. If you want your customer to buy a product, if you want that special someone to go on a date with you, you need to plant a belief in their minds that will generate emotions. These emotions are what will allow them to persuade themselves to perform the action. But marketing is huge and vast and there’s really no way I could ever cover everything in one sitting. So instead I’ll use a little marketing to get you to understand some of the big ideas.

This intro to marketing syllabus will be your guide as you dip your toe into marketing. The resources and content cover some of the most important aspects of marketing that I wish I would I had been taught. This syllabus will be especially beneficial to people coming from a very analytical background like me. The ideas all build on one another and I recommend you check out each section before moving on to the next. I hope you’ll have fun with this syllabus and enjoy learning the concepts.  So grab a hot cup of tea, a comfy blanket and enjoy the journey.

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Check the other sections in this syllabus to find more resources!